As the Akwaaba African Travel Market marks its 20th anniversary, the travel and tourism industry across Africa and beyond is gearing up for another landmark event. From September 22-24, 2024, stakeholders will gather at Eko Hotel & Suites, Victoria Island, Lagos, Nigeria, for what is widely recognized as West Africa’s largest travel and tourism exhibition fair. This year’s edition is particularly significant, celebrating two decades of resilience, growth, and an unwavering commitment to the promotion of travel and tourism in Africa, even in the face of challenges such as the COVID-19 pandemic in 2022.
The Akwaaba Travel Market has become a crucial platform that not only facilitates networking and collaboration but also showcases the diverse and rich tapestry of Africa’s travel and tourism offerings. Over the past 20 years, it has played host to numerous prominent figures, including former Nigerian President Olusegun Obasanjo, former Vice President Alex Ekwueme, former President of The Gambia Dauda Jawara, and other distinguished leaders in the tourism sector.
The event’s influence extends beyond networking, as it has initiated notable programs like the Africa Travel 100 Awards, Africa Youth in Tourism Conference, Medical Tourism editions, and various awards recognizing women and youth under 40. These initiatives have earned Akwaaba commendations, including an award of excellence in tourism from the Nigerian government and the UN World Tourism Organization at the Global Tourism Summit in 2022.
The 2024 Akwaaba Travel Market promises to be a vibrant and transformative event, celebrating two decades of shaping Africa’s travel landscape. The organizers have announced the participation of over 50 countries, highlighting the event’s growing global reach and importance. “The upcoming 2024 event holds the promise of being a truly captivating experience, with the participation of more than 50 countries, adding a global dimension to the celebration,” the organizers stated.
Adding to the excitement, this year’s event will see several high-profile newcomers making their debut. Mövenpick Hotel & Residence Nairobi from Kenya, Memorial Healthcare Group from Turkey, and Costa Cruises from Italy will participate for the first time, enhancing the scope and international flavor of the fair.
Mövenpick Hotel & Residence Nairobi, celebrated for its luxurious hospitality and prime location in Kenya’s capital, will showcase its offerings to a diverse audience at Akwaaba. Known for its African-themed design and exceptional service, Mövenpick is eager to connect with key stakeholders in the African travel market.
Memorial Healthcare Group, a leading private healthcare organization from Turkey, is also making its debut at Akwaaba. Renowned for its cutting-edge medical services and state-of-the-art facilities, Memorial Healthcare’s participation underscores the growing intersection
Costa Cruises, the only cruise line flying the Italian flag and part of the Carnival Corporation & Plc Group, will also be attending Akwaaba for the first time. With a legacy of 75 years and celebrated for its Italian style and hospitality, Costa Cruises aims to expand its footprint within the African market, offering unparalleled cruise experiences to potential travelers from the region.
The inclusion of these esteemed new participants reflects the growing interest of global brands in the African market and highlights the dynamic and evolving landscape of Africa’s tourism sector. This year’s event is expected to attract top government officials, industry leaders, and professionals from across the travel, tourism, and healthcare sectors, making it a pivotal gathering for fostering new connections and exploring innovative opportunities.
As Akwaaba Travel Market celebrates its 20th anniversary, it continues to stand as a beacon of progress and collaboration in the African travel and tourism industry, with the 2024 edition set to be a defining moment in its storied legacy. The organizers, alongside Nigerian private tourism and government representatives, look forward to welcoming visitors to this three-day event that promises to be both a celebration of past achievements and a springboard for future growth.
